Travel is Messy repositions chaos as a catalyst for joy. Commissioned for The Great Globetrotter Expo at the CRIK Convention Center, the campaign invites travelers to lean into spontaneity, imperfection, and unpredictability—liberating them from the pressure of curated, hyper-organized itineraries.
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Studio Artegra crafted a visual identity that embraces maximalism: sticker-style graphics, clashing fonts, and punchy slogans that channel the charm of found ephemera. Messaging like “Embrace the chaos, okay?” and “Adventure is messy” appear across physical and digital environments, challenging attendees to rethink what great travel really looks like.

The studio’s scope included playful wayfinding systems, animated digital posters, branded merch, and an expo-wide visual takeover. Each touchpoint reinforced the core value: that the most meaningful travel isn’t clean or perfect—it’s personal, wild, and a little bit messy.

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• Art Direction
• Graphic Design & Branding
• Animation
• Printed Stickers
• Billboard Design & Fabrication

• Femmi Coppi — Assistant Director
• Nathan Millard — Assistant Director