STUDIO ARTEGRA

Travel is Messy

Service
Wayfinding & Signage, Graphic Design & Branding, Animation, Brochure & Printed Media
Client
CRIK Travel Exposition
Year
2023
Website
CRIK Chicago
CRIK Travel Expo billboard covered in sticker-style graphics on a brick wall beside a street.
An anti-itinerary campaign for The Great Globetrotter Expo that celebrates the unplanned side of travel.
Overview

Travel is Messy was commissioned for The Great Globetrotter Expo at the CRIK Convention Center. The campaign asks travellers to stop chasing the perfect itinerary and enjoy the spontaneous, imperfect parts of a trip.

We built a maximalist identity from sticker-style graphics, clashing fonts and punchy lines like “Embrace the chaos, okay?” and “Adventure is messy”, drawing on the look of found ephemera. The messaging ran across physical and digital spaces throughout the expo.

The scope included wayfinding, animated digital posters, printed stickers, branded merchandise and billboard design and fabrication, turning the whole expo into one consistent campaign.

Deliverable
  • Art Direction
  • Graphic Design & Branding
  • Animation
  • Printed Stickers
  • Billboard Design & Fabrication
Credit
  • Femmi Coppi — Assistant Director
  • Nathan Millard — Assistant Director
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