A modular stage concept blending natural materials and soft branding to shape a laid-back, immersive festival experience.
Overview
Studio Artegra designed and delivered Dunolly—a modular, transportable stage for a boutique music gathering in regional Australia. Set beneath vast skies and framed by eucalypt silhouettes, the structure was both functional and symbolic: a place to mix, dance, chat, and connect.
With a minimal footprint and a poetic sensitivity to its natural context, the stage featured raw timber construction, camouflage netting, and a pastel-hued brand mark rendered in soft neon. Its design language echoed the social rhythms of the event—flowing, open, and improvisational. Supported by a system of mapped user interactions and minimal signage, the outcome was a festival hub that encouraged spontaneous engagement and amplified the laid-back spirit of the weekend.
Dunolly blurred the lines between architecture, stagecraft, and brand expression—bringing together people, place, and sound through intentional design.
Deliverable
- Art Direction
- Graphic Design
- Animation
- Wayfinding & Signage
- Stage Design & Construction
Credit
- Kate lowe — Project & Logistics Management
- Ella Menzies — Logistics Management
- Harriet Offor — Land Management
- Stefan Ingallina — Resource Management
- Tilly Finn — Resource Management
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