Dunolly

Service
Experiential Design, Graphic Design & Branding, Campaign Identity, Wayfinding & Signage
Client
Eloise Mason
Year
2022
Hand-lettered 'March 6th' in soft pink on a pale pink background, from the Dunolly animated identity.
A modular, transportable stage for a boutique music gathering in regional Australia, with its own soft neon identity.
Overview

We designed and delivered Dunolly, a modular, transportable stage for a boutique music gathering in regional Australia. Set under open sky and gum trees, it had to work as a stage and as the social centre of the weekend, a place to dance, talk and meet.

The structure uses raw timber and camouflage netting, with a pastel brand mark in soft neon. We kept the footprint small, mapped how people would move around it, and used minimal signage so the space stayed open and easy to use.

The result was a festival hub that brought people, place and music together and set the relaxed tone for the whole event.

Deliverable
  • Art Direction
  • Graphic Design
  • Animation
  • Wayfinding & Signage
  • Stage Design & Construction
Credit
  • Kate lowe — Project & Logistics Management
  • Ella Menzies — Logistics Management
  • Harriet Offor — Land Management
  • Stefan Ingallina — Resource Management
  • Tilly Finn — Resource Management
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