Four Three
Service
Visualisation, Wayfinding & Signage, Graphic Design & Branding, Brochure & Printed Media
Client
Adrian & Wilson Carter
Year
2023
A brand identity for an independent cinema platform, built around the 4:3 aspect ratio.
Overview
four three is an independent cinema platform set up to encourage conversation, learning and cultural exchange around film. We created its identity, from naming and logo development through to brochure layout and environmental visualisation.
The identity is built on the classic 4:3 aspect ratio, used as a graphic frame for storytelling and curated programming. The logomark is restrained and structured, with a screen-like presence. Around it sits a set of collateral: timetables, film posters, mural schedules, digital signage and transit wayfinding, balancing bold modernism with practical clarity.
The result is a flexible brand that matches the founders’ aim of an experience-led cinema without the clichés.
Deliverable
- Brand Guidelines
- Wall Mural
- Scheduling Billboards
- Posters
Credit
- Femmi Coppi — Assistant Design Director
- Nathan Millard — Assistant Design Director
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