A cinematic identity rooted in clarity and nuance, designed to reflect alternative perspectives through bold, modular visuals.
Overview
Studio Artegra created the identity for four three, an independent cinema platform that celebrates the art of film through considered design and alternative perspectives. Born from a desire to foster conversation, education, and cultural exchange, four three’s brand is anchored in simplicity, modularity, and cinematic subtlety.
The identity plays on the traditional 4:3 aspect ratio—reframed here as a graphic device that speaks to visual storytelling and curated formats. The logomark uses typographic restraint and spatial structure to evoke a timeless screen-like presence. Accompanying the brand is a suite of collateral that balances bold modernism with utilitarian clarity: timetables, film posters, mural schedules, digital signage, and transit-based wayfinding.
Studio Artegra oversaw every aspect from naming and logo development through to brochure layout and environmental visualisation—delivering a brand that is intelligent, flexible, and deeply aligned with the founders' mission to create a non-cliché, experience-led cinema.
Deliverable
- Brand Guidelines
- Wall Mural
- Scheduling Billboards
- Posters
Credit
- Femmi Coppi — Assistant Design Director
- Nathan Millard — Assistant Design Director
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