Life Fitness Rebrand
Service
Graphic Design & Branding, UI & UX Design, Brochure & Printed Media
Client
Life Fitness
Year
2023
Website
Life Fitness (TBU)
A rebrand for Life Fitness, spanning identity, a website interface, an equipment catalogue and on-machine screens.
Overview
Life Fitness is one of the best-known names in commercial and home fitness equipment. It asked us to refresh the brand for a more digital, user-focused audience.
The new identity is built around the REGENERATE campaign, combining bold typography, cinematic photography and a simpler interface style. We applied it across a refreshed website interface, an equipment catalogue and interface mock-ups for the screens built into Life Fitness machines.
The aim was to keep the reputation for reliability the brand already had, while making every touchpoint easier and more direct to use, whether someone is in the gym, at home or on their phone.
Deliverable
- UI / UX Design Guidelines
- Brand Identity
- Brochure & Printed Media
Credit
- Nathan Millard — Assistant Design Director
- Femmi Coppi — Assistant Design Director
No items found.
