STUDIO ARTEGRA

Retrea

Service
Graphic Design & Branding, Wayfinding & Signage, Brochure & Printed Media
Client
Lachlan & Co
Year
2023
Retrea’s white lowercase wordmark and curved underline over a softly blurred green background.
A brand identity for a boutique riverside hotel in Anglesea, designed for older travellers who want a calm, no-fuss stay.
Overview

Lachlan Maxwell, grandson of Bill and Lori Maxwell, came to us with a plan to reopen the family’s Great Ocean Road Resort beside the river in Anglesea. The hotel had closed during the 2020 pandemic. He wanted to relaunch it as a boutique hotel for older travellers and retirees, honouring his grandparents’ legacy without leaning on clichés or exclusivity.

We built the Retrea identity around self-care, comfort and community. It avoids the usual ocean imagery. Warm, calm colours and simple, friendly graphic shapes make the hotel feel welcoming and unpretentious, which suits guests who like a direct, no-fuss stay.

The scope covered signage and wayfinding, printed collateral, window vinyl graphics and guest materials, all drawn from one visual language so the hotel feels consistent from arrival to checkout on the Surf Coast.

Deliverable
  • Graphic Design & Branding
  • Brochure & Printed Media
  • Wayfinding & Signage
  • Window Vinyl Graphics
Credit
  • Femmi Coppi — Assistant Design Director
  • Nathan Millard — Assistant Design Director
No items found.

Next