Lachlan Maxwell, grandson of Australia’s beloved celebrity couple Bill and Lori Maxwell, approached Studio Artegra with a vision to revitalise the family-run Great Ocean Road Resort. Situated by Anglesea’s serene riverside, the hotel had ceased operations during the 2020 pandemic. Lachlan’s ambition was to transform the site into a boutique hotel honouring the spirited legacy of his grandparents, while offering elderly travellers and retirees a rejuvenating escape, celebrating simplicity, clarity, and genuine warmth without resorting to clichés or exclusivity.
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Studio Artegra created Retrea, a thoughtfully considered brand identity deeply rooted in self-care, candid comfort, and community. The visual system deliberately avoids typical oceanic tropes, instead employing calm, warm hues paired with friendly, childlike graphic elements to foster a welcoming, inclusive atmosphere. Each creative decision emphasises clarity, relaxation, and unpretentious hospitality, appealing directly to a demographic who appreciates a direct, no-fuss approach to leisure and self-sufficiency.

The branding scope encompassed a cohesive collection of deliverables, including sophisticated yet approachable signage and wayfinding, elegant printed collateral, and carefully detailed guest experience materials. Retrea’s holistic visual language effectively positions the resort as a place of genuine care and connection, providing an inviting, homely environment for guests to share stories, relax, and rediscover personal wellbeing along Victoria’s beautiful Surf Coast.

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• Graphic Design & Branding
• Brochure & Printed Media
• Wayfinding & Signage
• Window Vinyl Graphics

• Femmi Coppi — Assistant Design Director
• Nathan Millard — Assistant Design Director