The visual identity embraced eclecticism as a design principle—each letter in the campaign title rendered in a unique, expressive type style, symbolizing the richness of voices that make up Harlem’s cultural fabric. From posters and banners to event guides and wearable merchandise, the system translated seamlessly across print and environmental formats, injecting visual rhythm into the city’s historic streets.
The studio’s work extended into practical signage and wayfinding tools, ensuring consistency across over 100 community-led events. The result: a celebration where no note—visual or musical—was out of place.