There Are No Wrong Notes
Service
Wayfinding & Signage, Graphic Design & Branding, Brochure & Printed Media
Client
NYC Cultural Affairs
Year
2023
Website
NYC Cultural Affairs
A typographic campaign for Harlem Week’s 47th year, built on a Miles Davis quote.
Overview
Harlem Week’s 47th year took its theme from Miles Davis: “There are no wrong notes.” We turned the line into a typographic campaign that had to speak to every age and background across Harlem.
Each letter of the campaign title is set in a different typeface, standing in for the range of voices that make up the neighbourhood. The system ran across posters, banners, event guides, wristbands, apparel and AV backdrops, carrying the same rhythm from print into the streets.
We also designed practical signage and wayfinding so the campaign stayed consistent across more than 100 community-led events.
Deliverable
- Art Direction
- Graphic Design & Branding
- Poster Design
- Wristband Design
- Apparel Design
- AV Backdrop Design
- 3D Animation
Credit
- Femmi Coppi — Assistant Director
- Nathan Millard — Assistant Director
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