Unfold & Uncover
Service
Graphic Design & Branding, Wayfinding & Signage, Campaign Identity, Brochure & Printed Media
Client
Minimalissimo
Year
2023
Website
MONA
An exhibition identity for a Minimalissimo show on Swiss Style, from posters and signage to staff lanyards.
Overview
Unfold & Uncover was an exhibition curated by Minimalissimo on Swiss Style and its influence on contemporary design. We developed the identity across exhibition graphics, signage, staff collateral and printed media.
The system is rooted in the International Typographic Style but pushed into a digital register: graphite grey and neon green, barcode motifs, modular type and typographic topographies. Every piece, from wayfinding pylons to folded guides and staff lanyards, sits on the same grid, with directional cues and patterns that suggest movement.
The identity respects the Swiss tradition while giving visitors something new to find in it.
Deliverable
- Art Direction
- Poster Design
- Lanyard Design
- Wayfinding & Signage
Credit
- Femmi Coppi — Assistant Design Director
- Nathan Millard — Assistant Design Director
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